ClaimsTrust is for

• Heads of Marketing, Brand & Comms who need stronger messaging with quicker approval cycles
• Sustainability & ESG leads who need public claims to reflect the reality of the work
• Investor relations & corporate affairs of ASX-listed or investor-facing growth companies
• Agencies and consultants producing ESG, impact, or climate messaging
• Founders of B2C sustainability-led companies entering more scrutiny

Especially useful when

• a campaign, website or report is stuck in approvals
• marketing wants stronger language but claims are uncertain
• sustainability, legal and comms are pulling in different directions
• the business is entering a more formal reporting or scrutiny environment
• real progress has been made, but the story is starting to outrun the substance

More than just copy

We review the full set of signals shaping stakeholder perception — not just the words on the page.

• website copy, landing pages and product descriptions
• campaign messaging and creative
• sustainability, annual and investor reporting
• leadership statements and investor presentations
• social content and public-facing communications
• visuals, icons, colours, symbols and implied messages.

Because risk does not sit in text alone. A visual can create the same misleading impression as a written claim.

Send us your claims

You send through the materials you want reviewed: website pages, PDFs, decks, campaign copy, product messaging or other public-facing communications.

Audit & identify 

We use a risk-rating framework to review claims, visuals and messaging, where they may be vague, inflated, weakly supported, selectively framed, or likely to create stronger stakeholder takeaways than the business can comfortably defend.

Rate & recommend 

You receive a clear breakdown of what is low-risk, what needs refinement, and what is likely to create scrutiny, confusion or unnecessary drag. Benchmarked against major national and international greenwashing guidelines and consumer regulation. 

Strengthen the message

You get tighter wording, clearer qualifiers, and practical guidance on how to keep the message persuasive without overreaching. This will start the substantiation style guide for your company going forward. 

What you receive

Your ClaimsTrust review may include:

• an executive summary

• an overall credibility exposure rating

• claim-by-claim or asset-by-asset findings

• priority issues ranked by risk and urgency

• notes on where visuals or wording could be improved

• recommended rewrites and tighter qualifiers

• evidence or governance gaps to close

• a debrief call with next-step advice

What should improve

Your ClaimsTrust review helps unlock:

• faster approvals

• fewer circular wording debates

• stronger alignment across teams

• messaging you can publish with real confidence

• a clearer foundation for websites, campaigns, reports and investor communications

Help reduce the friction and exposure that builds when public-facing claims move faster than substantiation.

That often shows up as:

• regulator attention
• stakeholder scepticism
• investor distrust
• inconsistent public messaging
• late-stage rewrites and launch delays
• internal disagreement about what can and cannot be said

The upside is de-risking comms, faster approvals, stronger alignment, sharper positioning, and messaging that holds up under scrutiny without losing impact.

Most providers see only part of the problem.

• Agencies optimise for persuasion and conversion
• Lawyers often review late and focus narrowly on legal exposure
• Technical ESG advisers may not translate well into brand, campaigns or public messaging
• Internal teams bring different perspectives, but often lack a shared framework for testing whether the message outruns the evidence

ClaimsTrust sits across those gaps.

It reviews claims, visuals, messaging and implied takeaways together — so businesses can publish with more confidence, less friction, and a clearer link between what they say and what they can stand behind.